Hey there!
I'm Ricardo, an Art Director and Senior Brand Designer specializing in Visual Identities with a strategic focus.
With over 12 years shaping visual communication across corporate, startup, and HORECA sectors, I've spearheaded more than 50 branding projects and created over 300 assets for global brands like Amazon Blink and Carbon Crusher.
My approach, fusing art direction, creative strategy, and a master's in Marketing, has driven an average 30% increase in brand recognition and sales. Now, I'm seeking new challenges to continue transforming ideas into visual experiences that fuel growth and innovation in the market.
Passionate about creative brand strategy, I bring over 12 years of dynamic experience in visual communication across diverse industries. Armed with a Master's in Marketing and expertise in Agile Project Management, I specialize in crafting captivating visual narratives that boost brand recognition and drive tangible growth.
My secret sauce? An insatiable curiosity that drives me to dive deep into each market, uncovering insights that fuel innovative, tailor-made solutions. This approach has led me to:
· Spearhead 50+ branding projects and create 300+ assets for global powerhouses like Amazon Blink, Shopify, Strava, and Macrisal.
· Achieve an average 30% increase in brand recognition and sales for clients.
· Lead successful rebranding efforts and integrated campaigns with measurable impact.
In a sea of designers, I stand out through my meticulous approach to visual conceptualization, strategic planning, and team leadership. Every project I touch is a blend of aesthetic brilliance and strategic acumen, ensuring perfect alignment with my clients' unique needs and business goals.
My creative process kicks off with a ritual brew of inspiration (aka coffee), setting the stage for innovative thinking. Armed with determination and advanced mastery of Adobe Creative Suite and Figma, I transform ambitious visions into stunning realities.
Currently, I'm seeking fresh challenges with forward-thinking, sustainable companies. My goal? To fuse direction, creativity, and strategy in ways that not only elevate brands but redefine market standards.
Beyond the design world, you'll find me immersed in films, cheering at sports events, discovering new music, or indulging in my culinary passions – from authentic pasta and zesty Mexican cuisine to the sweet delights of tres leches cake and creamy gelato!
Journey through my career
Senior Visual Designer @Designerds | June 2024 - Present | Remote
Freelance Senior Brand Designer / Creative & Art Director @Ricreative | April 2023 - May 2024 | Remote
Senior Graphic Designer @Superside | January 2022 - April 2023 | Palo Alto, CA
Senior Graphic Designer @Combarranquilla | April 2021 - December 2021 | Barranquilla, Colombia
Senior Graphic Designer @Aepiphanni Business Consulting | April 2020 - March 2021 | Kennesaw, GA
Creative & Art Director @Atalú | June 2016 - March 2020 | Barranquilla, Colombia
Senior Graphic Designer @Dolmen S.A. | August 2013 - March 2016 | Barranquilla, Colombia
Graphic Designer @Universidad del Norte | August 2011 - June 2013 | Barranquilla, Colombia