Project Overview: The AB Jet project seeks to create an iconic brand identity for AB Inflatables' new line, AB Jet, specializing in high-quality semi-rigid boats for yachts and primary vessels. This project aims to establish a unique visual presence that conveys elegance, sportiness, maximum comfort, and safety.
Concept Development: The concept for AB Jet's branding revolves around a fusion of elegance and sportiness, reflecting the brand's mission to provide top-notch, comfortable, and secure semi-rigid boats. The logo design will incorporate elements that symbolize the key attributes of the brand.
Design Process: Throughout the design process, I took a hands-on approach to craft a unique and visually striking logo for AB Jet. Fonts used in the logo were custom-made to represent the brand's core attributes. The fonts were designed to convey a sense of fluidity and movement, symbolizing progress and the forward momentum that AB Jet represents. This handcrafted element adds a personal touch to the brand identity, making it truly one-of-a-kind. Every aspect of the logo was carefully considered to ensure that it aligns perfectly with the brand's values of elegance, sportiness, comfort, and safety.
Approach: The approach for the AB Jet branding project revolves around simplicity and cleanliness. The logo design will focus on creating a sleek, versatile, and easily recognizable emblem. The use of a balanced color palette and typography will contribute to a visually appealing and memorable brand identity.
Results and Impact: The redesigned branding materials for AB Jet will serve as powerful tools to enhance the brand's recognition and position in the market. The new logo and visual identity will contribute to conveying the values of elegance, sportiness, comfort, and safety that AB Jet stands for, appealing to a discerning audience of yacht owners.
Deliverables: The primary deliverables for this project will include a new logo, a brand manual, business cards, letterheads, and an envelope design, all tailored to align with the distinct qualities of the AB Jet brand.
