Carbon Crusher - Rebrand

I recently had the privilege to work on Carbon Crusher, where I took on the role of lead designer, collaborating closely with a talented art director to spearhead the brand's dynamic reimagining. While the initial rebrand was considered a success, a revisit to the project sparked a fresh wave of creative inspiration, leading me to explore the brand's visual identity in greater depth. Fueled by this newfound motivation, I embarked on crafting novel proposals that extended the brand's influence into merchandising, stationery, and beyond.

Logo Design, Brand Identity, Marketing Collateral, Digital Assets, Stationery

Construction / Environmental Engineering

The core of Carbon Crusher's concept development revolves around its commitment to reinventing roads to solve global problems. Focused on addressing the climate crisis, infrastructure investment gaps, and road safety, the brand's logo, derived from the main letters "CC," symbolizes a circular, cyclic movement reflecting its global mission. The simplicity of the design conveys a sense of future and innovation.

The brand development extended beyond the logo, resulting in a dynamic and versatile visual identity. This exploration provided an opportunity to refine and expand the brand, experimenting with colors and forms to create a vibrant and evolving identity.